The Midnight Mission proudly announces its third annual Nowruz at The Midnight—a special street celebration to toast life and revive the spirit during this festive time of renewal— taking place on Friday, March 14th, from 3pm to 6pm at The Midnight on Skid Row in Downtown Los Angeles. Last year’s event saw over 2,500 meals served, more than 140 volunteers and 3,000 articles of clothing distributed. This year, the title sponsor will be California-based brand SKECHERS USA, Inc., which is renowned for their diverse range of lifestyle footwear for men, women and children.
Southern California Iranian Americans are giving back with a traditional Iranian street fair including live entertainment and meal service as well as traditional gift-giving. Hundreds of volunteers, celebrities and local leaders plan to participate. Steeped in history, Nowruz is a 3,000 year-old holiday and an annual celebration that marks the beginning of the Iranian New Year for people of all faiths. In the same spirit, through its life-saving and life-changing programs and initiatives, the Midnight Mission has been a source of revival and renewal for the homeless population of Los Angeles for the past century. For more information visit their website.